Imagine if the Earth was turned upside-down but we kept the outlines of the map as if it hadn’t, and acted as if Canada was the same as it always was even though it was now blatantly Argentina. The politics of Britain is like that. The political landscape has fundamentally and obviously changed, but the political parties that we have aren’t representative of that change, and remain the same.

A short sketch about the difference between party and brand, and how the latter holds the former hostage.  


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